So, your research results are in… are they what you expected? When you carry out any kind of research, it’s only natural to have an idea of how you think the results will turn out. You may need the results to show particular findings. It’s really important that you remain neutral and learn from the results. This is one key benefit of commissioning an external agency, like Tribes Research, so that you can be sure the results and subsequent reporting will be unbiased and impartial.
Pin point key findings within the results. (If commissioning an external agency, this can be done for you.) Whether these findings are positive or negative, you can use them to build on what you’re doing well and review what you could be doing better. Identifying the key findings will be much easier if you have been very clear on what you want to get out of the research from the outset.
Review each one of your key findings in turn and set out a “SMART” action plan. (Specific, Measurable, Achievable, Realistic, Timebound) Acting on the results is so important to be sure that you get the most out of your research. By listening and taking action in this way, you will be able to see (and measure) the benefit to your business.
You’ve analysed the results, pinpointed key findings and set out an action plan. Following this, review the process and the action taken. Did the methodology work? Are there are any other areas that would benefit from further research? Did you act on the results correctly? If you’re testing a concept, you may need to run a further round of research on your updates.
Research is an investment in your business. By viewing the results impartially and taking (“SMART”) positive action, you will be able to measure the return on your investment. There are many ways to transform your business through research… take a look at www.tribesresearch.co.uk or pop us an email at “firstname.lastname@example.org” to begin your journey.