Tribes mobile app is perfect for gathering live feedback from consumers at the point of decision making.
The diary app is ideal for FMCG (fast moving consumer goods) products. The app offers the perfect opportunity to monitor and track customer behaviour for convenient in-the-moment feedback. Each time a purchase is made an in-the-moment diary entry is entered, capturing the details of the ‘what’, ‘where’ and most critically the ‘why’ of the transaction. This allows clients to better understand consumer choice at the point of decision making.
Screened participants’ opt-in and download the app
Participants record in the moment consumption and opinions via the diary
Opportunity to upload images and feedback spontaneously
Auto mobile alerts and emails encourage regular feedback
Tribes monitor fieldwork to ensure high data quality
Opportunity for longitudinal data and analysis through continuous participation
Full analysis and reporting by Tribes