Tribes Research 30th January 2017

Get the latest Tribes and panel news as well as read our thoughts on research, technologies and methods used in industry. Below are our latest three articles.

Tribe Village Site Redesign

Blog, Latest News - 21st March 2017 Tribe Village, a proprietary online research panel owned by Tribes Research, has recently launched its newly updated website. The new design seeks to offer a rejuvenation to the Tribe Village brand, offering a better portrayal of the online survey website in a brighter, more engaging way to its members. The new website also facilitates additional ... read more

The future of automation (Part 2)

Blog, Latest News - 10th March 2017 The future of automation (Part 1) What does this mean for market research? Automation, whether by digital assistants, robots, smart devices or A.I. means data, and lots of it. And it is data about how people are living their lives, their habits, lifestyles, choices and behaviours. What’s more, it is passive data – the individual ... read more

The rise of the Mobile Mum

Blog, Latest News - 2nd March 2017

Smartphones have fundamentally changed how mums parent today, with virtual communities now contributing to the raising of every child.  Within each of these virtual communities 4 different types of mum have been identified:

  • The Digital Villager – ‘Social media plays an important role in connecting me to friends & family’
  • The Visual Creator – ‘My precious memories are all on my phone’
  • The Life Hack Mum – ‘My phone organises my life’
  • The Always on Mum – ‘My phone is critical to enable me to juggle work and family’

In 2016 Netmums commissioned Tribes Research to carry out a ground breaking online research study, Netmums in Focus, amongst 2,000 Mums in the UK.

Click here to read more [external link]

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